A Dreamer. An Action Taker.
In fact you’re a total badass. I know that because you’re not wasting time doom scrolling (though we’re all been there right?), you’re here. As a digital product maker, content creator, and woman entrepreneur, naturally you’ve got big plans for the future.
I see you right now, spending your every spare minute on YouTube and Google for tutorials on how to grow an audience, niche down, sell courses or products, make a passive income stream and monetise that content. You’re looking at Twitch vs. YouTube, Instagram Reels vs. Tik Tok. Is Blogging old school? What’s a funnel? Where do I host my digital products? How do you get taken seriously as a business and not a hobby hustle? And oh so much more.
It’s extremely overwhelming, making you doubt yourself and question if your content dream or digital business is ever going to be on the cards for you. I can answer the toughest of these questions with a simple answer: branding. Branding is how you attract the right audience. Branding is how you can discover the platform doesn’t matter, you do. Branding is how you get taken seriously, grow your business and go full time as a creativepreneur.
I believe in providing really actionable courses and resources so that you can start growing an audience and gaining a passive income from day dot.
Learn the brand strategy you need to sustainably grow your business and attract the soul-aligned audience that is excited to be a part of your community.
Resources to efficiently communicate your brand and run your digital business.
An affordable solution to a professional looking brand – purchase a pre-made brand suite and simply add your own brand name!
I’m ignited by passion and creativity, and I light up when we get vibing. I’m a brand designer and educator with 10 years experience in media.
I love my dogs and their cuddles. I am obsessed with lemons (I can eat them raw) and baked goods. I will forever hold that camera shutter clicking sound as magic in my heart. And I’m on a mission to take all the beautiful and inspiring polaroids of memories, as well as to serve you!
I’ve been really fortunate to have some incredible pinch-me moments. I lived in London for two years, filmed in 5 different countries and worked with some top dogs like Fox Sports and Paramount, where I was fortunate enough to drop hellos to some major celebs. Pinch-me moments, right?
Having come home to Newcastle, Australia, I wanted to work less at a corporate level and found a growing passion for working with the magical small businesses and creators around me. Truly, since coming home I have discovered there are world class people right here that are blowing me away as they innovate and change our world.
My desire is to serve these entrepreneurs (the small business owners, the streamers, the content creators, the coaches, the artists, the inventors, and the ‘every-day’ people from all over the world making real impact) so that they can focus on serving others.
I have an undergrad degree, a post-graduate degree, a higher education diploma, and multiple other certifications. I've worked with MAJOR companies nationally, and internationally. I'm a hard worker and have been kicking it behind the scenes for companies, or on set, for almost a decade now. And I will always humble myself to keep growing and learning.
More than a graphic artist creating logos, a brand strategist really digs into, well, strategy. This means when we deliver a logo or colour palette, it's with your audience, business goals, and mission in mind. It's delivering an entire business identity (a brand!) that is designed to attract the clients and customers you dream of. It shows people what you do, how you help others, and positions you as an expert. It is a strategy to build the know, like and trust factor.
Your branding is your story. Your strategy is how you tell this story.
And a brand designer packages this with the foundation of strategy.
They're the first step in up-leveling your business!
Paying a brand designer for a fully customised brand can cost thousands, and believe me when I say IT IS WORTH IT.
But I understand not everyone is at a stage where they can invest so much. Enter: Semi Custom Brand Kits.
I've created a brand with a theme. Logo, colour palettes, fonts, templates, resources, support and so much is done for you. This is an affordable solution! Nab a pre-made brand and we simply plug and play your business name/username.
And when I only make a few of any brand kit, you can be assured that your brand will be unique.
Okay so this feels weird to address but I get asked this a lot. Please don't judge me for name dropping, okay? I've met them in professional circumstances so they wouldn't know me from a bar of soap, it's still definitely pinch-me worthy! Here we go:
Mick Jagger. Lorde. Drake. Margot Robbie. Pussycat Dolls. Amy Schumer. Gwendoline Christie. Matt Smith. Jenna Coleman. John Barrowman (and his husband, cute!). Emily van Egmond. Manu Bennett (and his parents, cute!). Ming-Na Wen. Stan Lee.
Kindness is how we make the world a better place. The ability to respectfully listen to a new perspective, the chance to brighten someone’s day with a small act of consideration, the prospect of sharing stories, ideas and views to provide the world with something new or to heal it… kindness is the most underrated yet powerful tool we have.
Always remain curious and be courageous in the pursuit of your dreams. I know I still struggle with this one. But the more open you are to new ideas, opportunities, knowledge and understanding, the further you will go.
I strive for excellence in every project I collaborate in. But I also believe: Progress Over Perfection. I believe in taking action now, do the best I can with what skills and knowledge I have now, whilst always endeavouring to learn more and and keep practicing my creations so that the work I offer is always of the highest standard. With this in mind, I am now changing my vocabulary by replacing ‘perfection’ with ‘excellence’
I’m always looking for ways to be kinder to our planet, so much so that I’m truly researching ways on how to operate my company in a carbon positive way. In order to achieve this we plant trees with every purchase made across Kynd Foxes platforms. And I’m always looking for more ways to contribute, right down to the products that I use in my day-to-day.
Open and honest conversations are how we make this world a better place, as the more we understand each other the better we can treat each other. Kindness creates unity.
There is enough for everyone. Read that again. There is enough for everyone. There is enough in this digital space (and our physical ones) to go around and so I will not gate-keep my knowledge, but be as honest and transparent as possible, cheering you on every step of the way.
The Umbrella Academy
My Focus Playlist
Profit First – Mike Michalowicz
For each purchase across Kynd Foxes services we plant a tree with One Tree Planted. We also donate to Save The Bees. Thank you for helping me be kinder to the planet.
I would like to acknowledge the Awabakal people as the Traditional Custodians of the land on which Kynd Foxes Studio was founded, and on which I personally work, create, play and live. I thank them for caring for this land since time immemorial.
I pay respect to their Elders past and present. I would like to extend that respect to all Aboriginal and Torres Strait Islander People. always was. always will be.
© Copyright Briana Ferguson of Kynd Foxes Studio. | All Rights Reserved. | Branding and Site Created In-House.